ARE REPEAT CUSTOMERS OVERRATED?

Who do you want to work for? .......that's right, what type of customer?

What size home, what cleaning needs/wants/desires...how much will they spend with you? Lets call this your best & most profitable customer.

For the sake of this example, lets say this best & most profitable customer spends on average $600 with you. And also lets say you were able to develop a Lead Generation system to have this best & most profitable customer delivered to you consistently to keep your schedule full (you buzzkill eggheads out there, save Me all the "what if" this, & "what if" that petty battles you pick. Debate Me on the big picture here. Ok?), My question is...

Does it matter if this B&MPC is a repeat customer?

You may know by now that one of My favorite numbers to track is CPL (Cost Per Lead). Lets say you could have an infinite number of this B&MPC delivered to your inbox/phone lines at $50 per lead...would you deem them as less valuable than repeat custys that cost $0 and averages lets say $300 per job?

Based on this scenario, as an OO and even if I were a multi truck ...I'd say give Me as many B&MPC at $50 a piece as My schedule can sustain.

BUT BASED ON THE EXAMPLE STATED CAN YOU STILL SAY THAT REPEAT CUSTOMERS ARE ALWAYS THE MOST PROFITABLE?

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